SEVEN FOR ALL

PROJECT
CAMPAING 35 YEARS
 
PHOTOGRAPHER
GUI PAGANINI
 
DISCIPLINE
CONCEPT
PHOTOGRAPHY
ART DIRECTION
SOCIAL MEDIA
FILM

Ricardo Almeida Calling All Runners campaign redefined how runners navigate choice by introducing three clear, intuitive categories: Run Powered (Pegasus), Run Bigger (Vomero), and Run Supported (Structure). Each represents a distinct cushioning silo, helping athletes quickly identify the right shoe for their needs; turning complexity into confidence.